Fossil x McDonald’s

In response to a fictional Request for Proposal, a collaboration between Fossil and McDonald’s was proposed. The goal of this collaboration was to revitalize Fossil’s image, generate media attention and communicate the value of time. To support this message an adult Happy Meal box was designed to include a limited edition Fossil watch, offering individuals the opportunity to own a timepiece. This partnership aimed to encourage better time management and promote the value of time. Statistics were included on the packaging as a means of raising awareness about the potential consequences of certain behaviors or habits, with the goal of encouraging individuals to reconsider their personal choices.